EMAIL MARKETING
People check their email an average of fifteen times every day. As a result, Email Marketing is still the number one direct response marketing vehicle online. Campaigns are incomplete without an email component.
What is Programmatic Email?
Optimum Digital's Programmatic Email Marketing product targets consumers based on shopping preferences, interests, demographics, psychographics, purchasing history, location, interest, and more. A marketer can reach their specific target market by leveraging Optimum Digital's Email Marketing solution the same way they have used acquisition direct mail in the past.
HOW DO OPTIMUM DIGITAL PARTNERS LEVERAGE PROGRAMMATIC EMAIL?
Optimum Digital clients use Programmatic Email Marketing the same way they have offered, leveraged, and sold direct mail in the past. They start by understanding the ideal target market for their own campaign or a client’s campaign. They work with an Optimum Digital team member or use Optimum Digital's recommendation engine Proposals. Marketing to research the availability, scale, and cost of reaching the ideal target. With this information, they decide on a volume, target, and frequency for their email campaign. Many are also using address information from the email campaign to match back to client sales data, confirming ROI and justifying extension to great volume levels and frequency in the future.
WHAT KIND OF TARGETING ARE MARKETERS LEVERAGING?
Most campaigns are targeted specifically based on marketers’ goals and objectives. The first step is understanding what the consumer profile is for the specific product or service. Based on this information, targets are selected, married, and leveraged to reach these ideal consumers. Some of this targeting includes demographic data compiled by third parties such as household profile information like income, age, gender, kids, etc. or consumer shopping information, including interests, purchasing history, and more.
WHY IS OPTIMUM DIGITAL THE BEST PARTNER FOR PROGRAMMATIC EMAIL?
Optimum Digital leverages high quality data, accessing 200,000,000 double opt-in email addresses and deep technical solutions that guarantee better delivery to target consumers’ email boxes. The focus on technology and quality separates this email solution from others. A programmatic email campaign could average of 12-15% open rates and 1-3% click through rates. With hundreds of case studies, there is almost no situation our team hasn’t already encountered and been able to deliver success through Programmatic Email Marketing.