VIDEO ADVERTISING
Video Advertising is a fun and unique way to connect with a target audience. Many marketers have already made the investment in high quality video content and are seeking ways to creatively introduce that content to their target audience. Optimum Digital's Video Advertising solutions can help brands tell a story to the desired target audience in real time, at any time, anywhere in the world.
What is Programmatic Video?
Programmatic Video and Video Advertising is simply running 15 second, 30 second, and long form video ads within online video content at scale. Commonly referred to as Pre-Roll advertising, Programmatic Video is as scalable as banner advertising with all of the innovative targeting options but in a more desirable video format. With features such as skippable vs non-skippable, completion rates, viewability and more, Video Advertising has never been easier or better for a local marketer.
HOW DO OPTIMUM DIGITAL CLIENTS LEVERAGE PROGRAMMATIC VIDEO?
Programmatic Video Advertising offers all of the features standard banner ads offer, but in a video format. Marketers and Partners are reaching audiences based on content, behavior, search data, location information, IP, and more. Programmatic Video is now as scalable as banner advertising with all of the innovative targeting options in the more desirable video format. Optimum Marketing clients are targeting TV budgets and other Video format advertising to capture a larger share of wallet, while enhancing campaign execution, to deliver a great return on ad spend for their local clients.
WHAT KIND OF TARGETING ARE MARKETERS LEVERAGING?
Marketers are leveraging Programmatic Video Advertising to reach their desired target audience based on content consumption, behaviors, location, search data, IP, demographic targeting, Device ID, and more. With all of these options, most marketers are layering several different tactics within an omnichannel approach maximizing the campaign, performance, and ROI.
WHY IS OPTIMUM DIGITAL THE BEST PARTNER FOR PROGRAMMATIC VIDEO?
Optimum Digital is plugged into 20 ad exchanges, such as Doubleclick AdExchange, Index Exchange, and Telaria to name a few. It’s Optimum Digital's unparalleled ability to reach a narrow target market in a hyper-local geo all while providing an omnichannel optimization strategy that makes Optimum Digital's Programmatic Video solution a better option than nearly any other professional services provider. If Programmatic Video is a key to your business plan moving forward, Optimum Digital is the best partner to help scale the strategy, execute that strategy, and provide excellent results for your local clients.