MICRO-PROXIMITY / GEO-FENCING
Location based targeting is evolving rapidly, making real time messaging more powerful than ever.
What is Geo-Fencing / Micro-Proximity?
Geo-Fencing and Micro-Proximity targets people based on their current actual physical location. If a marketer wants to reach anyone walking the floor of their biggest competitors in real time, now they can with Micro-Proximity. Marketers identify specific commercial locations where their ideal target audience is located. These locations are mapped and turned into targetable data segments. These data segments are used to target a programmatic advertising campaign across thousands of apps in real time.
HOW DO OPTIMUM DIGITAL CLIENTS LEVERAGE GEO-FENCING / MICRO-PROXIMITY?
Optimum Digital clients are using these advanced targeting technologies to help their local marketers intercept consumer purchasing decisions in real time. For example, a car dealer’s campaign can reach a prospective buyer at another dealership in real time to propel them to visit one more dealership before they make their final purchasing decision.
WHAT KIND OF TARGETING ARE MARKETERS LEVERAGING?
Marketers know where their favorite target audiences are spending time. Marketers know if consumers frequent competitor locations, visit certain stores, inhabit specific buildings, or determine future plans. With this information marketers are leveraging their target consumer’s specific location information to deliver an ad impression while the consumer is spending time at an event, at a competitor location, getting coffee, and more.
WHY IS OPTIMUM DIGITAL THE BEST PARTNER FOR GEO-FENCING / MICRO-PROXIMITY?
Optimum Digital's focus on quality execution, campaign management, optimization, and using the best technological advancement is critical when running narrowly targeted Geo-Fencing solutions. Optimum Digital's demand side platform, The Trade Desk, provides the greatest access to inventory, quality websites, and quality audiences as compared to nearly every other major DSP. Optimum Digital's campaign management team leverages the DSP, as well as the rest of the company’s complimentary products to guarantee delivery of your campaign. With an average of 99% campaign fulfillment, Optimum Digital's operations team is proven and experienced at delivering on the commitments made to an advertiser.