OVER-THE-TOP TV

With Optimum Digital's Over-The-Top TV Advertising a company can reach cord-cutting TV viewers that are not available with traditional TV commercials and those streaming content via personal devices.

 

What is Over-The-Top TV?

Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory. Connected TV is made up of streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck, or SmartTV) to a big screen. Full Episode Player (FEP) consists of streaming or on-demand content served by a variety of content providers served to a desktop, mobile, or tablet device. This means a commercial can be served across ALL DEVICES, including the big screen.

 

HOW DO OPTIMUM DIGITAL CLIENTS LEVERAGE OTT?

Optimum Digital clients often add OTT TV to their digital marketing services product set, allowing their sales teams to offer advanced Connected TV and FEP solutions to their local advertisers. These offerings give the seller access to digital marketing budgets that would not otherwise be available.

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WHAT KIND OF TARGETING ARE MARKETERS LEVERAGING?

OTT TV gives partners access to content owners, producers, distributors, and streaming devices. This allows advertisers to make a big-screen impact on premium content.

 

WHY IS OPTIMUM DIGITAL THE BEST PARTNER FOR OTT TV?

Optimum Digital uses The Trade Desk to access the most robust inventory pool available in programmatic today. Optimum Digital's OTT TV solution will reach popular TV content owners like A+E, Discovery, Fox, Scripps, and many others. Additionally, Optimum Digital is plugged into premium distributors such as DirectTV, Pluto TV, Samba TV, and Sling TV for OTT. The team is also working with Supply-Side Platforms to gain access to new and expanding inventory pools with Brightroll, Rubicon, SpotX, and more to guarantee maximum scale for local marketers.

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