SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) is a must have for marketers, and for agencies. For marketers it represents the most common last action before a purchase. For agencies who successfully manage the SEM relationship and posses the digital acumen, the team is separated from the rest of the providers and can manage the client’s entire marketing strategy by correlating data cross-platform.
What is Search Engine Marketing (SEM)?
Search engine marketing is the marketing of a business using paid advertising on search engine results pages (or SERPs). Marketers bid on keywords that users of services, such as Google and Bing, might enter when looking for certain products and/or services. Search engine marketing is commonly recognized for being a critical part of any purchasing decision, often being leveraged while consumers research the product and/or service, comparison shop, and ultimately locate the ideal retailer of that product and/or service.
HOW DO OPTIMUM DIGITAL CLIENTS LEVERAGE SEARCH ENGINE MARKETING (SEM)?
The successful Optimum Digital clients leverage search engine marketing in all of their proposals and sold campaigns. Search engine marketing is intimately important in nearly every purchasing decision made today, and by pairing this with other digital marketing services, such as programmatic advertising, the campaign and relationship is almost always guaranteed to be a long term relationship. Google’s average retention rate is 94%, and the average retention rate of end advertisers buying paid search through an Optimum Digital channel sales partner is 96%. Partners who are focused on creating a really strong compounding growth rate in digital marketing services leverage search engine marketing to ensure they retain clients and grow their business.
WHAT KIND OF TARGETING ARE MARKETERS LEVERAGING?
Marketers are targeting campaigns based on their specific company goals and objectives. Everything is based on keywords that users are likely to type into a search engine while looking for information on the specific product and/or service. The campaigns are often changing based on season, inventory, goals, and much more. Search engine marketing is one of the fastest moving forms of digital marketing, and it requires a diligent management effort to make sure the messages are relevant, timely, and attractive on a crowded search engine results page.
WHY IS OPTIMUM DIGITAL THE BEST PARTNER FOR SEARCH ENGINE MARKETING (SEM)?
Optimum Digital is a Premier Partner with Google and, among the biggest Google partners in the world. As an enterprise customer for Google, Optimum Digital and Optimum Digital clients enjoy a much more intimate relationship with Google. The partnership comes with access to Google, Google’s marketing team, Google Premier Partner Badge, Google Certifications, the Google Academy for Ads, beta product testing, and most importantly, Google’s team of experts providing feedback on all campaigns to ensure best practices are followed and newer Google Ads features are being leveraged. Beyond these obvious benefits, Optimum Digital can help coordinate Google seminars in Partner’s local markets for local advertisers and help position Search Engine Marketing as a spearhead of growth for the Partner’s company and clients.